If you're looking to increase your sales and help your team keep calm under pressure, you will want to look into NLP training. NLP, was originally developed by a computer scientist named Richard Bandler. He had an interest in psychotherapy, and studied therapists who were successful in their practice. His analytic mind led him to form a regimented system in which their therapeutic successes could be easily reproduced; he termed this system Neuro-Linguistic Programming, or NLP. While originally developed as a therapy technique, it has additional use in the realm of sales from its ability to affect the subconscious through the use of certain phrases and body language. The best NLP training blends both of these methods; your sales staff learns to stay calm under pressure and inhibit any fear of failure while learning techniques that allow them to subconsciously influence the purchasing decisions of clients. Here's why NLP training is so useful in the realm of sales.
Takes Uncertainty Out Of Client Interaction
Have you ever noticed how some members of your sales team have a knack for creating an instant rapport with clients while others struggle? It may be that these natural salespeople have already learned some NLP techniques without knowing it; these techniques are reinforced every time they have a successful sale or form a promising relationship with a client. NLP training takes the guesswork out of sales by providing a step-by-step system for your team to interact with clients based on NLP techniques. This regimented approach levels the playing field between those with a natural gift of sales and those who lack this ability, increasing the productivity of your entire sales team and taking some uncertainty out of client interaction.
Works With Both Telephone And Face-To-Face Sales
NLP training is a natural fit for sales in a face-to-face environment, since the training will teach your sales team the correct body language to use with clients to build instant trust and credibility. However, it works well with telephone sales as well. It's especially useful when cold calling, as your sales team will have a very short amount of time to convince the client that he or she is trustworthy and worth listening to. NLP techniques such as trigger phrases can be used in the cold-call opener, which can subconsciously put the client at ease and make them more receptive to the sales pitch.
Increases Rapport With Clients With Persuasive Techniques
It's a common complaint from small business owners that they have to spend too much time each day listening to sales pitches; when the sales pitches seem endless, it's easy for the business owner to have an initial negative reaction to your sales team. NLP training gives you sales team an edge over the competition with its ability to make clients feel that your salespeople are worth listening to; NLP's usefulness in using specific phrases and postures as a way to retrain your own brain also have applicability when used by your sales staff to influence clients, allowing them to create an instant feeling of trust with the client.
Overall, NLP training for your sales staff is a great way to boost your company's sales, allowing your sales team to form quicker and closer bonds of trust with clients and also teaching them therapeutic techniques that can reduce stress and fear of failure during the workday.